NYC, 2025
Crafting powerful brand strategies, transforming social media presence, and creating immersive experiences to help your brand stand out.
SAM
WAGNER
Digital
Solutions
Hello
BRANDING
Craft unique brand identities that resonate with your audience, ensuring consistency.
CREATIVE
Transforming ideas into experiences that make your brand unforgettable.
SOCIAL
Bold moves, real connections—making your brand shine on social.
CAMPAIGNS
Strategic campaigns that captivate and convert—that’s what we do best.
PROJECTS A-Z
The Good Charcoal
Show & Tell
8spoke
Stellar Factory
Audio Video Crafts
Collectable Miniatures
Lead brand strategy and creative for The Good Charcoal, driving +15 millions in awareness and engagement through social campaigns, partnerships, and in-store experiences.
We support small businesses with website and store management, ensuring a seamless online presence. Our goal is to help them grow effortlessly
Supporting other marketing/design agencies with logo design and creating impactful presentation decks to elevate their client pitches.
Designing innovative and original collectible cards, miniatures, or memorable business cards for individuals and local businesses, ensuring they stand out and attract new clients
Helping a legacy brand build their first website from scratch, tailored precisely to their specifications and designed to reflect their timeless identity.
Creating awareness for a board game company through interactive guerrilla marketing, driving community participation and boosting traffic and engagement.
Digital Marketing Strategy & Social Media Managment
SEO & Website Management
Brand Strategy
Custom Website Buildout
Event Marketing
Design Work
Hover over the initials above to explore my recent projects and the diverse types of work I’ve undertaken.
click on the initials above to explore my recent projects and the diverse types of work I’ve undertaken.
GC
ST
8S
CL
SF
AV
Work History
Senior Marketing Director - The Good Charcoal Company
NYC-LONDON-DEnver | December 2020 - PRESENT
• Led end-to-end growth and lifecycle campaigns across owned and paid channels, from insight and brief through build, QA, launch, and post-campaign analysis to improve activation, engagement, retention, and revenue.
• Managed multiple six-figure annual budgets across paid social, search, and retail initiatives, optimizing channel mix to sustain a 4:1 ROI and improve efficiency over time.
• Developed go-to-market strategy and integrated campaigns that increased market share by 20% and supported national retail placements.
• Built and optimized lifecycle programs including welcome, winback, post-purchase, replenishment, and loyalty messaging using email automation, segmentation, and personalization to increase repeat purchase and LTV.
Founder - Sam Wagner Design LLC - Marketing & Design Consultant
NYC & DENVER | JANUARY 2017 - PRESENT
• Led creative-first growth engagements for seed to Series C startups and enterprise clients, building positioning, launch strategy, and cross-channel campaigns tied to clear KPIs.
• Owned end-to-end go-to-market execution for new product lines, from audience insights and messaging through launch and post-launch optimization.
• Built repeatable workflows for briefing, QA, testing, reporting, and iteration, turning results into documented learnings and next steps.
Senior Marketing Associate - WeWork
NYC | JULY 2018 - DECEMBER 2019
• Partnered with senior stakeholders to execute brand positioning and multi-channel marketing initiatives, increasing lead generation 15% in 6 months.
• Delivered digital, field, and partnership campaigns that lifted event attendance 20% and improved social engagement 10%.
• Analyzed campaign performance and customer insights to refine targeting, messaging, and channel mix, improving efficiency and consistency across launches.
Key Skills & Capabilities
Brand Strategy & Marketing
• Lifecycle & Growth Strategy: Activation, engagement, retention, user journey mapping, campaign planning, KPI definition.
• Social Media Audits & Management: Account analysis, brand voice alignment, and channel rebuilding.
• Campaign Development: Briefing, QA, launch execution, post-campaign analysis, documentation of learnings.
Creative & Experiential Marketing
• Content + Creative Direction: Messaging, creative testing, storytelling, digital and physical assets.
• Integrated Launches: Cross-channel go-to-market campaigns and partner collaborations.
• 2D/3D Design: Experience creating both digital and physical assets to build brand engagement.
Digital Advertising & Analytics
• Paid Channels:: Paid social, paid search, influencer/UGC, partnerships, retail marketing.
• Analytics: GA4, Google Tag Manager, KPI dashboards, cohort and funnel analysis, A/B test reporting, UTM governance.
• Website Management: Reddit testing/scaling frameworks and Ai Chat bot integrations
Client & Project Management
• Stakeholder Collaboration: Cross-functional work with Product, Brand, Content, and Analytics.
• Process Building: Repeatable workflows for testing, reporting, and iteration; strong QA and detail orientation.
AI Integration & Systems Development
• Workflow Efficiency: Leveraging AI in creative and marketing workflows to improve speed and output quality.
• Systems Thinking: Building processes that adapt as channels and tools evolve.
Certifications
• Google Analytics Certification
• Google AdWords Certification
• MPI - Managing Employee Performance
• Certified Meta Media Planning
Work History
Key Skills & Capabilities
Curriculum Vitae
• Google Analytics Certification
• Google AdWords Certification
• MPI - Managing Employee Performance
• Certified Meta Media Planning
Certifications
Digital Advertising & Analytics
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Advertising Platforms: Meta Ad Manager, Google AdWords, MailChimp, Youtube, and Shopify.
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Analytics: Google Analytics Certification, campaign performance reporting, data-driven strategy insights.
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Website Management: Platforms like WordPress, Squarespace, Wix.
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Freelance Collaboration: Hiring and managing freelance creatives, leading diverse teams.
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Budget Oversight: Managing multi-six-figure marketing budgets.
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Strategic Leadership: Developing client strategies, ensuring brand competitiveness, and driving ROI.
Client & Project Management
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Immersive Campaigns: Designing and executing pop-up installations, experiential brand engagements.
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Content Creation: Crafting social media content, digital storytelling, Adobe Suite (Photoshop, InDesign, Premiere Pro, Illustrator, After Effects).
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2D/3D Design: Skilled in creating both digital and physical assets to build brand engagement.
Creative & Experiential Marketing
Brand Strategy & Marketing
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Brand Development: Crafting brand identities, brand strategy, and messaging.
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Social Media Audits & Management: Account analysis, brand voice alignment, and channel rebuilding.
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Campaign Development: Long-term marketing strategy, skew-specific advertising, PPC campaign creation.
Senior Marketing Associate - WeWork
NYC | JULY 2018 - DECEMBER 2019
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Assisted in strategizing, developing, and executing initiatives that enhanced brand positioning and lead generation.
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Managed key marketing programs including owned and paid media, field activations, events, and partnerships.
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Specialized in creating custom brand strategies, designing digital/physical assets, and transforming brand narratives.
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Collaborated with diverse freelancers and employees, enhancing perspectives to create effective brand campaigns.
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Delivered tailored solutions for startups, small businesses, and legacy brands to meet market demands and grow engagement.
NYC & DENVER | JUNE 2019 - PRESENT
Founder - Sam Wagner Design LLC - Marketing & Design Consultant
Head of Marketing - The Good Charcoal Company
REMOTE | December 2020 - PRESENT
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Listed as on of TIME100 Most Influential Companies of 2024
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Built the marketing team from the ground up, including hiring and supervising additional employees, and managing multiple six-figure budgets.
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Developed and managed social channels, amassing over 40,000 organic followers with an average of 6 tagged posts per day.
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Executed long-term brand strategies and skew-specific advertising campaigns, increasing competitiveness and market share.
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Provided data-driven insights for executives, directly influencing strategic decisions and boosting market presence.
Work History
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Integration: Leveraging AI in workflows to enhance efficiency and creativity.
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Adaptability: Building systems that work with evolving technology for long-term growth.
AI Integration & Systems Development
Dor Dvora
Head Of Design
Dana Kravitz
Projects Manager
OUR DREAM _ TEAM
Moanes Mahajna
Art Director
Creative strategist with a track record of impactful projects that drive growth and make brands unforgettable.
CURRICULUM VITAE:
Empowering brands to find their voice, build their identity, and create meaningful connections.